Brand Strategy & CONTENT SUPPORT.
Ever wished you had a marketing friend you could text with all your random business questions?
"Does this website actually make sense?"
"Should I be posting more reels?"
"Why does my Instagram feel so all over the place?"
“I have this business idea but I have nooo idea where to start with the brand.”
Hi 👋 That's basically what this is, and I’m glad you’re here.
If you've launched a business and don't know where to start with your brand, feel like you've outgrown the DIY stage, or you find yourself starting at your Instagram feed feeling overwhelmed and directionless, know your online presence isn't doing your business justice, you're in the right place.
At Birdie, I help small business owners untangle the ideas swirling around in their heads and turn them into a brand that feels clear, cohesive and unmistakably them.
We'll figure out what makes your business different, who you're trying to attract, what you should actually be talking about online and where your time is best spent. Once you know who you are, who you're talking to and what your brand stands for, creating content becomes a whole lot easier.
Clarity, baby. Your brand will thank you for it.
So... what do we actually talk about?
Think of it like grabbing a coffee with your creative business bestie who gets way too excited about branding, websites, Instagram feeds and helping small businesses look bloody good online. Book in a one hour standalone power sesh (if you want to get stuck straight into brand chats), or a brand intensive session (which includes a discovery call, brand research, a two hour session and a follow up).
Whether you've got a notebook overflowing with ideas or you're starting with a blank page, we'll figure it out together. What it will exactly entail will completely depend on your business and where you’re at, but we can chat about things like:
✓ What actually makes your business different
✓ Who your dream clients are (and how to attract more of them)
✓ Your brand personality and messaging
✓ Instagram strategy that actually feels achievable
✓ Content pillars and content ideas
✓ Reels and video ideas
✓ Your website (the good, the bad and the easy wins)
✓ Launches, promotions and new offers
✓ Building trust online
✓ Creating a brand that feels consistent everywhere
Choose your session.
(usually $199 / available for a limited time)
Feeling stuck? Overthinking everything? Have an idea or issue to work through? Need someone to bounce ideas around with? The Birdie Brainstorm is a relaxed one-hour strategy session where we can dive into whatever your business needs most.
You’ll leave with:
✓ A clearer direction for your brand
✓ An action plan to get things moving
✓ Fresh ideas tailored specifically to your business, personalised session notes, caption starters and reel ideas
✓ Honest feedback on your website, socials or branding
✓ More confidence in what you're doing (and what you can stop worrying about)
Perfect for side hustles, freelancers, established businesses and anyone who just needs a fresh perspective.
Birdie brainstorm / $149
Birdie brand intensive / $399
(usually $499 / available for a limited time)
If Birdie Brainstorm is the coffee catch-up, this is the dinner + cocktails.
We'll spend time in this extended session unpacking your business, your audience and your brand so you leave with a clear roadmap for where you're headed. Before we meet, I'll review your website, social media and branding so we can hit the ground running. Together we'll explore:
Your brand: What makes your business unique. Your dream clients, your brand personality + tone of voice, and how you want people to feel when they interact with your business
Your content: New content pillars, what you should actually be posting, storytelling ideas, reel opportunities, and how to create content without it taking over your life (the dream)
Your online presence: Website feedback, Instagram review, customer journey, quick wins and opportunities
You'll receive:
✓ Your personalised Brand Direction Roadmap
✓ Content pillar recommendations
✓ Caption starters
✓ Reel ideas tailored to your business
✓ Website and Instagram recommendations
✓ Practical next steps
✓ My Birdie Brand Guide filled with practical tips for building a brand that feels polished, professional and unmistakably you.
